To back it can be latest product BABY DOLL Hug & Blush, ysl iPhone case Beauté that has partnered with Rice 5 to help make an adorable media campaign Build your Baby Doll infused with recognized local artist Micko's illustration.
Available on Yves Saint Laurent Beauté Hong Kong Facebook internet page is a mini game where computer owners are encouraged to create their own personalised an infant doll avatar and receive a estimation from Yves Saint Laurent himself.
The advertising followed a previous phase of the the complete product-driven campaign, which leaded making use of a 26 second viral video star Denise Ho under a tagline "Kiss Your Cheeks, Blush Your Lips".
In the video, Ho is designed to wear two looks – masculine and female – to echo the publicity stunt Mix and Match.
"In the beginning of this year, ysl iPhone 5 case lips are being widely discussed socially online and offline. To sustain the joy, we offer a new lip and cheek product ~ BABY DOLL KISS & ROSE. Not only would we like to advance our new product, but also to reaffirm our leadership in the market, " Queenie Lin, brand manager of Ysl Beauté, told Marketing.
She recounted the campaign marks the first time on to collaborate with celebrity.
"We speedy came up with Denise Ho because mother shares our brand DNA, that are edgy, daring, subversive, luxury.
"While the MIX & MATCH feature of any product is fun and playful, that's why choose we came up with this tag line, " she added.
The campaign likely will run until the end of 06.
No comments:
Post a Comment