Lado Bradley (NASDAQ: VRA) announced that Theresa Palermo has been named Executive Vp, Chief Marketing Officer. She will join the program the Company on June 22, 2015.
Since 2013 Palermo has repaired as Vice President, Global Marketing and Advertising for Fossil Group (Nasdaq: FOSL), where she successfully created and also executed innovative marketing strategies and adverts for their extensive portfolio of charm and fashion brands across Northern and Central America. Palermo joined up with Fossil in 2011 as Global Some older Director of Marketing. Prior to joining Precious, she held key marketing figures of increasing responsibility with several renowned retailers including global footwear service} Collective Brands, The Timberland Institution} and the J. Jill Group.
Into the Chief Marketing Officer role, Palermo will be responsible for developing and working with marketing strategies and initiatives that will start Vera Bradley iPhone 5's brand awareness and also drive revenue growth across every one of the Company's channels.
Robert Wallstrom, Ceo, commented, "Theresa comes to Vera Bradley case with an accomplished retail marketing the historical past. She has a terrific blend of creative and also analytical skills and a solid status building brands, engaging consumers, and also driving sales through designing and also executing comprehensive marketing programs. Salesmanship is a key focus for Lado Bradley as we work to create fretting around our brand and teach consumers to our myriad of new products. From the moment anxious for Theresa to get started. inch
Palermo will be based in Fort W. and will report directly to Wallstrom.
No comments:
Post a Comment