Two days ago, SINA weibo has released the 2014 Q4 Smartphone micro-report, which report fourth quarter Twitter user usage of smartphones, which relates to the sample data for: active equipment 100 million/month, added 60 million sets and their users to 10 million units.
In this times report in the, main has points very worth a views, a is domestic brand rise, in added equipment Qian ten in the domestic phone occupy has 8 a seats; II is in brand loyalty degrees Shang, Apple user of loyalty degrees far above Android, only 28.3% of Apple user for machine Shi tendencies Yu Android, but has up to 48.8% of Samsung user for machine Shi is tendencies Yu Apple; three is in owned channel of construction Shang, domestic brand to General strong Yu international brand, but in domestic brand in the, emerging brand and stronger Yu traditional brand.
Also, in this times report in the, millet can be described as is Thunder most effort of a home manufacturers, not only beyond Samsung became has added equipment in the accounted for than up of Ann Zhuo phone brand, in user loyalty degrees Shang, millet phone of user retained rate is Android camp in highest of, has about 13.7% of Ann Zhuo user in for machine Shi will select millet phone, after Apple, loss proportion below Samsung near 13%; and in micro-Bo installation source and activated share ranking Shang, millet phone built-in of millet application store by made of results are for first Not only far higher than other branded app stores, also better than the third-party mobile application store.
Although the report based solely on Twitter itself, may also be biased in some data, for example Twitter users prefer high-end (more than 1200 tweets high-end devices in new equipment 70% above), to thousands of mobile are not sufficiently covered and investigate the imbalance problem would not exist. But in General, as a super application, Twitter user smartphone usage statistics will still have sufficient references.
Domestic mobile phone to beat foreign brands?
Even if you're not a mobile phone enthusiast, who is not even a concern, you must feel, in recent years, both in the campaign and is seen in daily, out of the domestic mobile phone rate increase in the streets right now, other than the iPhone and Samsung, several mobile phone the most. Including Sony, HTC, LG, Motorola and other international brands have become a minority.
Especially since last year, about Chinese mobile phone reverse hits Samsung challenged the Apple industry also reached the headlines from time to time, then mixed with millet, Huawei, hammer and relay crowding the screen Meizu topics such as manufacturers, seems to really give the feeling of a homemade had superior success. But is that really the case?
Rough of see, does Yes, domestic phone of scenery, can said is since millet debut Shi opened of price competition wave on lay has based, but negative role is, its scenery also only exists Yu in the low-end market in just, and completely depends on high-end configuration in the end price, and in the end configuration low-end price this price open of play, but for high-end market, domestic brand of discourse right in this two years and no made what qualitative change, even is in domestic 4G big wave of added holding zhixia.
More alone, in shipping volume and profit than this two more important of index Shang, domestic phone also no reflected out how many inverse hit of breath--last year Samsung annual shipping volume for 318 million Department, and Huawei and Lenovo shipping volume respectively for 73.6 million Department and 70 million Department, only accounted for than Samsung shipping volume of 23% and 22%, if to Lenovo is Shang Motorola of shipping volume words, so also but occupy Samsung shipping volume of 30% just--just we is to domestic market of perspective view, and also as above by said , Mobile phone outstanding performance of misleading in the low-end market, and produces a homemade seems counter attack success feeling.
And compared up also is steadily high of shipping volume, domestic phone of margins on more is nothing grow has, according to United States market research company Cannacord recently released of 2014 fourth quarter intelligent phone profit market share displayed, Apple occupy with up to 93% of profit, Samsung by accounted for of share for 9%, this means with Samsung and Apple two home in profit market Shang by accounted for share of and reached has 102%, and rough estimated, a Taiwan iPhone of margins in 40%-50% around, But domestic low-end mobile phone profit margin may be only about a iPhone 2.5%-5%.
And, also no how many anterior supply domestic phone to inverse hit has, while, intelligent phone of growth General are in slowed, industry ceiling near, domestic phone to shipping volume support growth of bottleneck period also is coming; on the, competition way also in to more senior changes, no empty left domestic manufacturers back patch, instead also to forced with its continues to forward, competition difficulty also will increasingly big.
User retention rate is too low, the Android's defects
Hate to admit it, but it is a fact--the world's only two mobile phones, one is the iPhone, another is other.
In this times report in the, only 28.3% of Apple user of for machine tendencies for Android, but almost all Ann Zhuo phone are has larger proportion of for machine tendencies for Apple--actually time ahead dial last a two years, this digital never will is today this like, reasons no it, in zhiqian iPhone has been adhere to small screen of when, Android of big screen for general user for absolute is a huge of attraction, but in Apple from last year began himself solution has this a problem zhihou, Ann Zhuo Overlord Samsung on first rendering out has decline. And now the problem is that in addition to price factors, buy iPhone users don't need any reason, on the other hand, they want to buy another phone, need a reason.
For not need consider economic problem of user for, buy iPhone most worry, and for some economic capacity not so good of user for, or is to investment or buy luxury as of psychological select has hedge high of iPhone, or on will select in the low-end of Ann Zhuo phone, high-end Ann Zhuo phone of space anyway is nothing has--anyway they have got, Apple also is most laugh proud of that a home.
Despite from Android 4.0 began, on constantly was said iOS system application more, and system smooth and so on advantage has no longer is advantage, but actually even is Android 5.0 has released has half of now, Android most was criticized of some problem is also is exists, anti-views iOS, in series joined has Touch ID and Apple Pay these new function and led has industry of trend zhihou, iOS of snowball also in continues to fast scroll, But Apple for its multiple platforms open up move has been rammed the whole ecological Foundation.
In short, all kinds of reasons why iPhone is the best smartphone, Android is superior to it at one point, but eco-maturity, as well as more users toss loss still can't shake the fact that enthusiasm.
Channel construction, mobile phone manufacturer has the last laugh?
In this report, mainly reflects the channels of manufacturers building indicators for the app store, note that this does not involve the app store integrated distribution capability, but only proceeding from weibo application distribution, but even so, we can still find some problems. Paul Frank iPad Air Case
First of is is, with phone shipping volume and user number of upgrade, phone manufacturers owned application store of application distribution capacity also more powerful, after all user is compared lazy of, since with of application store as long as not do of too poor, certainly will naturally of extrusion to third party application store of market, more alone in application store this business Shang, basic not exists what differences of competition of space, Taobao make download sent set points treasure, and pea pod do content platform, way although effective, but General compared up built-in in system in, Things to do with store, install a main function there is no difference for most users, the application is not desirable.
And application store by can reflect out of trend just a aspects, in MIUI, and Flyme, system in, has put many function of integrated degree do is high has, including garbage cleanup, system auxiliary class application, are basic achieved has since with, and due to solution has user was other inclusion with the home contraband of third party application by harassment of may, natural also are quite by user welcomes, and this in beat has application distribution, products of cake zhiwai, also stimulus has some no root duckweed as of Internet company, Typical is the 360 and Tencent, anyway the phone's software or even hardware has its own private plots.
Summary
Overall, this times report reflect of all problem, are can with ecological to as notes, iOS of ecological strong Yu Android, on forced have tip relative of Ann Zhuo high-end forces steadily defeated, now only left price to acts as a maximum moat; millet of ecological stronger Yu Samsung, international brand, led to its retained rate to above strength more strong of Samsung; and also of, phone manufacturers of ecological also began effect to has Internet company, and which of helpless, also prompted its began and phone manufacturers marriage, Or even make your own phone system. In other words, war of the early days on the lips of our mobile phone manufacturers, are essentially eco-war rhetoric, now has enough validation.
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Samsung Galaxy Note4
Throughout the mainstream of high-end mobile processors, is basically a Krait of Qualcomm and ARM Cortex-A15 two, along with Galaxy Note4 to market, Samsung also brought us the first Cortex-A57 Exynos 5433 schema processors, today we have is to use the Hong Kong version of the SoC Galaxy Note4.
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