The party s newspaper published an article led whitewashed interview coordination

"Editor's note" Yu Youjun Sun Yat sen University lecture in mind

People's daily printed in the February 29 article that media for the leader's job would help greatly. In 2004, then Zhejiang Party Secretary XI Jinping told yan ' an TV interview, memories gave details of the cut in years. When he was Secretary of the Brigade, for the occasion of the lack of coal and firewood at a loss, just saw parts of Sichuan from the people's daily news of the implementation of the biogas, inspire, lead folks hit Shaanxi's first biogas digesters. Practice shows that attention and use of the media, often "all mountains in a single glance" to carry forward the work "a higher level".

Articles stressed that under the new situation, and dealing with the media and improve media literacy, is one of the basic skills of leading cadres, but also an important way to improve the governance ability. Following is the full text:

On February 13, 2015, General Secretary of the CPC Central Committee, XI Jinping, President and Chairman of the Central Military Commission, came to Liang Jia, Shaanxi Province, he. In 1974, the then party Secretary XI Jinping led River Brigade villagers build the digesters, Shaanxi Province, it is also the first digester. Xinhua information chart

In 1984, the Sino-British negotiations on Hong Kong, Deng Xiaoping met with United Kingdom Foreign Secretary geoffery Howe. When reporters swarmed when going to interview, he smiled "head start": see you, my heart is "fear". One line jokes, rapidly closer to the emotional distance from the media, show that leaders of the superb art of dealing with the media.

In the press conference on the party, General Secretary XI Jinping stressed that "leading cadres should enhance the ability to deal with the media, be good at using the media to preach policies, understanding social conditions and public opinion, found problems and guide social mood, mobilizing the masses, promoting the practical work. "In fact, many leaders dare not unwilling, disdain, not the media. See lens sweating, heart subject to news-gathering activities some tight-lipped, spokesman as "not the spokesman"; a partial understanding "actions speak louder than words", depending on the news of unnecessary embellishment; full indoctrination thinking, mouth is the lay language ... ... All this exposes media's "short Board".

In fact, the media help to leading cadres of the work. In 2004, then Zhejiang Party Secretary XI Jinping told yan ' an TV interview, memories gave details of the cut in years. When he was Secretary of the Brigade, for the occasion of the lack of coal and firewood at a loss, just saw parts of Sichuan from the people's daily news of the implementation of the biogas, inspire, lead folks hit Shaanxi's first biogas digesters. Practice shows that attention and use of the media, often "all mountains in a single glance" to carry forward the work "a higher level".

Conversely, if you don't use the media, and even lose the ability to deal with the media, not only block to work properly, may also lead to public opinion "secondary disasters". Respond to questions not taken the initiative, it is easy to "read". On some issues is not good at expressing, it is easy to "express". Because more often than not a media and cadres "to pass", but the media and the general public for public events, information and participation in public services has a strong appeal. Understand media law and media characteristics, interact with the media, media can play an important role in social governance.

Good dealings with the media, the first is to deal with the media. For a long time, some leading cadres ' ideological deviation, on the media's habit of "coping" or even "talk". Some narrow interpretation of "positive report" fully cooperate with an interview of stunning, performance achievements. Some "imaginary enemy" mentality to address the inquiry cast deceive, cheat, cover, dragging and other tactics. If the public opinion as "danger" and "enemy" head only "PR", "right", even shouted, "fire prevention security reporter" is tantamount to the ostrich, it will eventually backfire. Not paying attention to the media, respect the media, treat the media, unlikely to win media.

Good dealings with the media, the key is to put positive attitude to supervision by public opinion. Some leaders fear the media, "against journalists" is, in fact, afraid of oversight and criticism, fear after problems surfaced passive. However, in the information age, paper wrapped live fire? On supervision of leading cadres have tolerance, to be used in work under the supervision of public opinion. In many cases, a proactive attitude to face, with oversight as an opportunity to solve the problem, and often unexpected results can occur, our image is not a continuum, but extra points, not bad but better promote our work.

Yanan, Comrade Mao Zedong is vividly told, "senior leaders now, even middle-level leaders have a feeling that no newspaper would not". He asked party organizations at all levels "to life" to pay attention to a newspaper, proposed "the party newspaper" approach. Under the new situation, and dealing with the media and improve media literacy, is one of the basic skills of leading cadres, but also an important way to improve the governance ability. (The original title of the media literacy is a basic skills)