Shanghai Shen di group, Shanghai Disneyland project fan xiping, Chairman of cooperative enterprises. Surging journalist Gao Jianping
On May 15, only 32 days from the Shanghai Disneyland Park, Shanghai Disneyland Resort from May 7 to enter operational testing has been 1 week time, Shanghai Disneyland unveiled at the same time, rides, service levels, capacity will be formally accepted the "big test". Why do operational testing before the Grand opening? In these days of operation found in the test questions? Shanghai Shen di Group Chairman and Chairman fan xiping of Shanghai Disneyland project cooperation May 11 a surging news on an interview, according to its introduction, operational testing is to listen to all opinions, recommendations, or even "ridicule", take the initiative to find all kinds of issues, improvements, adjustments and improved in a timely manner, with the open quality of visitor experience.
Beta was opened to prepare the necessary link
Surging News: why Disney Resort on June 16 before the Grand opening in Shanghai to schedule an operation test?
Fan xiping: operating within the testing before the official opening Welcome, this is all before Disneyland opened a "standards action", and part of the Shanghai Paradise Park is ready to. Operations the intention to test several aspects include, first of all, we do have loads of stress testing so much paradise opens door to tourists, the reaction how? This we zhiqian desktop deduction has many again, plans do has many species, but eventually is to in pressure Xia test related work whether ready, and in place; second, paradise all team of line employees near million name, we to through operation test to speed up multiple team Zhijian of running and collaborative, such of running also should in actual load of situation Xia only can speed up for; again, we is to thanks for project construction made contribution and give support of social parties, invited related people ahead of "early adopters" experience, And their understanding of the project and their own specialization, doomed their readiness to review the project is unique, but personally, I value most is our last preset operation test feature, through operational tests, reflect the problems, be perfected in time, at the same time, social expectations of high cooling slightly.
Through the operation of test appropriate "cool down"
Surging News: why operating test to moderate "cool down"? Isn't it condensed sentiment would be better?
Fan xiping: moderately "cool down" and get noticed are not contradictory. We have entered the era of media, with Expo completely different, everyone can spread through mobile phones, even on June 16 before the Grand opening, the spread has begun. For example, in our park has a number of localized elements in it, Shanghai Disney project will adhere to the Disney classic, but also trying to localize, after running tests is to allow you to test how well, so we need experienced people with a critical view of paradise, we could then gradually improved. For tourists, Disney Learning law of local tourists, their efforts to integrate into attempts to localize possible is not yet mature, but we, as an open international city, should have a tolerant mind to encourage the attempt. We also can release the pressure through the operation of the test, because this area was for a long time, and the higher degree of social concern, this area has a high degree of "hunger". We expect visitors to moderately lower expectations, then use their own eyes found in the Shanghai Disneyland more magical, intimate details.
Active troubleshooting problems with pedestrian-oriented, communications
Surging News: what problems had been discovered operating a test in the near future?
Fan xiping: operations management departments have specialized teams to collect and sort out problems. Preliminary observation on down, we find that the resort area of the pedestrian-oriented is not yet complete, it should be said, tourists line, demand has not been fully matched. Our communications are still not in place in the Park, Chinese tourists love to share, so connectivity features, network coverage has yet to be improved. In addition, visitors to the front-line staff service attitude giving praise, but we also observe employees on the front lines under high frequency of visitors asked whether consistent enthusiasm and level of services, as well as the emergency handling ability. We're running tests to listen to views of society, common troubleshooting issues, so that we have been able to judge, complete in a timely manner.
For frontline staff and volunteers are to encourage 23 years of imprisonment murderers after Chen
Surging News: Disney come to Shanghai to face what is different?
Fan xiping: as early as at the beginning of our cooperation, we'll talk about your vision for the future, we expect the Disney tree can grow in the local soil, so localization is an essential element. Disney built in Shanghai, compared with other Disney World, there are at least 3 different, first of all our visitors, visitor habits, ways of thinking, behavior is different, more than 95% visitors will be local, their consumption habits, ways of expression and recreation projects and service level standards are different from foreign tourists.
Second, Shanghai Disneyland employees – employees are graduates of the country's young people are here to work, and overseas Disneyland, many service personnel in childhood had been to Disneyland, it very much, it is very different. We ask for Chendi Park to do 3 simple things, first is the occasional sporadic bits of paper and other debris on the ground initiative to pick up, followed by the tourists encountered questions to answer, finally, is the express encourages staff and volunteers to see. When the service staff to be positive feedback, and work will become more active.
Also, enterprise operation external environment also not as, was said, Shanghai Disney project on like is a examination room: test enterprise, according to China market features developed operation management programme, established service standard, adjustment disposal method, businesses how has wisdom to insisted quality, and consider visitors of needs; test visitors, how expression mood, civilization garden; test opinion, how guide social on open of product keep due of Catholic, on operation early has may exists of not in place for rational expression, displayed out city of inclusive and confidence And test management, legal compliance, in accordance with the international rules, for tourists and the legitimate needs of the enterprise, to respond in a timely manner, to provide good public service.
Surging News: Shanghai Disneyland will face local features, localization of is, in practice, how to resolve this problem?
Fan xiping: localization process is a major challenge to Disney abroad, Shanghai is no exception, the core fusion. The idea, reflected in all aspects of Park design and construction operations. For example, in the construction process, we propose combining Disney's standards and best practices; in China, we have no shortage of not many principles. Later we are not "out" fuss, but not "indiscriminate" on the Guide. Not simply "labeling", but to nature. Shanghai Disneyland is still the original Disneyland, because the story is Disney, Disney, so very clever, very natural to Chinese element in it. In addition, on the environment to create more Chinese elements. I personally think that, overall, the current Chinese element expression is good, see, Disney is really want to do Chinese elements, elements, China is doing. Senior creative of Disney initially led the creative design team to Chinese folk songs, to a lot of places visited many people, records and thinking about many details, a dazzling surface paradise now.
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