Xinhua News Agency, Beijing, October 7-September 1999, the State Council issued the national annual leaves and Memorial Day holidays approach, and decided to add public holidays, formed the Chinese new year, "51" "11" 3 consecutive 7-day holiday. Golden Week was born.
18 years, Golden weeks bring us what? How can we "change" golden week?
On October 1, the flow of criticisms of Shanghai's Nanjing Road pedestrian street. First day of national day Golden Week, thousands of police equipped with police to ensure visitor safety. Surging news reporter trainee Lai Xin Lin
Volume large cross, holiday travel routine
When the first national day Golden Week arrives, the holiday travel boom sweeping the country is anticipated. According to statistics, the 7-day national day holiday toll to 28 million visitors, tourism revenue of 14.1 billion yuan.
7 day accumulated "astronomical" living in the moment, less than half a day to break through. In terms of volume, golden week has been over several orders of magnitude.
According to the Chinese tourism Academy forecast, national day Golden Week this year the domestic travel market will receive 589 million, tourism revenues 478.18 billion yuan. The number is 20 times more than 18 years ago, revenues grew by more than 30 times.
Digital is boring, memory and more.
On September 30, 2016, passenger station HongQiao Queuing for a ticket. Surging news reporter trainee Lai Xin Lin
Was born in the 50 's of the last century, Eiko is still clearly remembers the first comprehensive national day Golden family to climb Mount Tai. It was the first time her family outing. Even though conditions were very limited, but the family holiday happiness and freshness of the first holiday stays in the memory.
"The accommodation was very difficult, waiting for a long was finally done. Before leaving, home cooked a pot of chicken as ' food '. Top 20 bucks for a bowl of noodles, we just bought the child a bowl. "Tells of the British shows are both hard and sweet.
From then on, "tourism" a Word from the dictionary and jumped into life. Later, Eiko and family holiday every year. After retirement, she fell in love with photography, hiking ... ... From the original Tarzan tour up to now, the British footprint all over the world.
"The first week I was on the phone to book hotels. After 18 years, I was using the phone book. But now called Mobile App. "With constant talk about 18 golden week, just retired Shanghai Tao Zengrui said.
Hotel Call Queuing or booking in 18 years ago, to tap the phone to achieve and book travel, tourism achieved from hectic to simple.
Ctrip travel started from the call center, then just phone reservations and store sales. The first 10 years of the new century, the tourism industry shift from offline to online, the way people book travel products from stores consulting, subscriptions, turned to the Internet, and independent book.
Starting from 2010, the emergence of smart phones has brought new changes, travel way had undergone a revolution. At present, ctrip today App downloads exceeded 2.3 billion, about 70% of turnover from mobile.
Analysis of Chinese society for future studies tourism Vice President Liu Simin, hot scenes from the first day of national day Golden Week has not changed. As the demand on the quality of life of the people to upgrade, travel has become very simple. Tourism represented by golden week showing high growth is a sign of reform and opening up achievements of the most intuitive.
More convenient transportation, travel it easy
"It's more convenient, more than 10 years ago when I married here, over the 4 mountains to see the highway. "During the national day holiday, family home of Liu Hong organization doing business in Fuzhou in shanghang County, LongYan family outing.
18 years before the golden week, LongYan is yingshatielu stretch of track, trains, xinluo district, LongYan comes to an end. "At that time station in LongYan day 3 to passenger cars only, opened 60 times the train now is not enough. "The old station in LongYan Chiu PIN told reporters.
On September 30, 2016, HongQiao railway station waiting room flow, such as tide. National day was coming near, and usher in the Peak District, Shanghai. Surging news reporter trainee Lai Xin Lin
"With high-speed, out of many, comes in more people. "LongYan City tourist office worker Lin Yu said.
18 years ago, "high-speed rail" is not known. Today, the high-speed train has been extended to 20,000 km. On October 1 alone, railway sent more than 14.4 million passengers, a record one-day volume record, even more than the Spring Festival travel peak.
Meanwhile, the Chinese holiday travel "biggest workhorse"--stretches of highway. In 1999, the national built only 10,000 kilometers of Expressway, at the end of last year had jumped to 96,000 kilometers, ranking first in the world.
The rapid extension of the expressway, thanks in large part to the popularity of the automobile. Since the reform and opening pace car into the family. Data shows that car more than 184 million units in China, have entered the car society.
With a car, has his way, as a kind of "self-designed life"--driving the rapid development. In 2015, the home of about 4 billion tourist trips, accounted for more than 58.5% self drive tour, up to 2.34 billion. National Tourism Administration expects "Thirteen-Five" at the end, will reach 5.8 billion people returning to opportunites, accounted for more than domestic tourism visitors 70%.
Exclamation changed civil aviation people. On October 1, 1999, the airport terminal 2nd floor started trial operation. Airport operation control center is senior business manager Guo Wenbin memories, the airport only more than 400 flights a day, during peak periods is sixty thousand or seventy thousand people, the vast majority of people there is no holiday travel by air. Live streaming platform involved new trends anchorwoman
"Now nearly 1700 flights a day, more than 200,000 visitors, Beijing's 3rd Terminal is no longer sufficient, now began to build the new airport. "He said.
Tourist facilities at the other quickly followed. By the end of last year, the country star a total of 15,000 homes, travel up to 27,000, various tourist attractions up to more than 20,000.
Transportation convenience, the gradual improvement of tourism facilities so that people can go farther, play longer. The first half of 2.236 billion people returning to domestic travel, an increase of 10.47%; revenue of 1.88 trillion yuan, an increase of 13.72%; number of outbound 59.03 million passengers, sends the equivalent of Italy's population.
Policy help leisure, more and more people will "play"
Today, although less "left go" level, but is equivalent to half of the population of the Golden Week travel has become a reality.
Long-term studies of holiday economy Institute of the Chinese Academy of social sciences, finance strategy associate professor Wei Xiang believes that golden week holiday in China as a successful reform policies and institutional innovations, since 18 and made great achievements. The first 10 years, golden week, to boost domestic demand and promoting consumption played a huge role in recent years, reform and national holiday under the background of a series of tourism promotion policies, tourism environment and norms, Golden Week release greater dividends.
In recent years, according to national tourism, the State adopted a series of important decisions, issued China's first national tourism program (2013-2022), the tourism as a strategic pillar industry of the national economy. After following the first tourism law implemented in 2014, the State Council issued the opinions on promoting the reform and development of tourism, and 2015 through the further promotion of investment in tourism and consumer opinions, to promote tourism development to the national strategic level.
Industry regulation is updated step by step improved. Only this year, the implementation of the revised version of the travel agents Ordinance, travel security management will also come into force on December 1, 2016.
Permanently low prices to combat industry tour, uncivilized and travel chaos, the National Tourism Administration launched in recent years against the Organization "unreasonably cheap tour" views, record interim measures for the Administration on tourism is not civilized behavior, more standardized and orderly tourism market, visitors of civilization was greatly enhanced.
On October 05, 2016, the Macau S.A.R., huadimatangqu, Macao, the ruins of famous attractions in Macao, attracts a lot of tourists come to visit. China Visual
Wei Xiang believes that national efforts to promote tourism development, depth, breadth, than ever before. A series of regulations and policies to rectify the travel chaos, creating a favorable environment of tourism provides a strong foundation of the rule of law. Around innovation, build a better development environment for tourism, efforts to implement paid leave policies for employees, encouraging the peak vacation, stimulating tourism demand. To efficiently resolve the travel disputes, Guangxi, Anhui, Henan, Yunnan, Hainan and other places to establish tourist police or circuit court.
Accompanied by tourism environmental norms and rich tourism products, more and more people will "play". Custom tours, family tours, rural tourism, cultural tours, and even the use of golden week room home ... ... Golden week holiday choices more diverse.
Way Li Shengwen, head of cattle and custom tours, said current market demand for personalization is more and more obvious, whether it's online or offline, using a data-driven, and constantly develop new personalized products is an inevitable trend, gold week this is the inevitable choice for leisure travel also ordered more.
Unchanged is the heat, change is the pursuit of
18, despite "every day will jam" and "packed" and "Grand" does not change, but growing tourism demand, improving tourism market and ease of transportation, do not change the people's enthusiasm for the golden week. People look forward to the golden week, enjoying golden week, "ridicule" Golden Week ". Standing in the emerging era of mass tourism, to enhance people's sense of access to golden week in the future, whether it is the Government, tourism or tourists, all need to be prepared.
"With the escalating demand for tourism and leisure in Chinese, as a kind of national day Golden Week holidays, policy needs to be out of the original Halo, by Holiday adjustment, release more time bonuses, and usher in policies of the second spring. "Wei Xiang said.
Liu Simin said the shortage of holiday is becoming a bottleneck in the development of the tourism industry. We have formed a huge demand for travel time "Quake Lake", so every holiday is captures.
"Tourism to meet the two conditions, one rich and the other is idle, as living standards improve, element already has before, now the pain point is time. "Supervision and administration of Hefei city Tourism Bureau Director Yang Shengbing said in the future in promoting the protection of annual leave at the same time, implementation of the leave system and explore more flexible holidays," get together "tour for" scattered "tour, solve the number one problem of restricting the healthy development of the golden week.
On October 4, 2016, the Qingdao City of Shandong province, tourists in Golden Beach to watch the sunrise. China Visual
People's concept of tourism are quietly changing. Travel agencies and tour guides in the past baodatianxia, with tourist attractions for a single tour, has turned to travel, experience tours, customized tours. Meanwhile, "consumer promotion" as a tourist theme. Ctrip predicts that during the national day Golden Week this year, outbound per-capita consumption of more than 8000 Yuan, domestic per capita consumption of more than 800 Yuan.
However, in the face of these changes, the ideal of "global travel" pattern has not been formed, some local tourist attractions did, transportation, residential, commercial and other support services as a whole lags behind.
The China Tourism Academy monitoring data show that over the past 7 years, XI ' an, Guilin and Huangshan to even with the "wonder of the world" or the world's landscape, but the number of visitors and tourism revenue, tourism investment, tourist satisfaction indicators are below and without too much scenery spots of the urban agglomeration in the Yangtze River Delta.
The China Tourism Academy President Dai bin believes that tourism is a different lifestyle, leisure and fit the times, tourism destination marketing and the business environment has become an independent factor in attracting tourists, its significance has gone beyond the traditional and historical and cultural resources.
Tourist attractions at the same time, are often keen to experience different lifestyles, more inclined to use the locals-oriented life fun and local public facilities and business services. In this sense, and vigorously promote tourism attractions provide model, to tourist-oriented resources, industry, from small single attractions Tourism travel changes to regional brands, will be a new topic for leisure tourism golden week.
Liu Simin believes that healthy development of tourism, require a three-pronged: to do the supervision of the Government enterprises should adapt to the market structure, visitors need to change consumer attitudes, not only than the price more than quality, from the demand-side force, promoting healthy competition in the market of tourism and development.
(Formerly titled holiday leisure 18-count of our week together)
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